Privacy policy

This Privacy Policy describes how E.M. Smith Family Jewelers (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by email at info@emsmithjewelers.com, by phone at (740) 774-1840, or by mail using the details below:

E.M. Smith Family Jewelers

62 North Paint St

Chillicothe, OH 45601

United States

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information.” See the list below for more information about what Personal Information we collect and why.

Device Information

Purpose of collection: 

To load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

Source of collection: 

Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

Disclosure for a business purpose: 

Shared with our processors Shopify and Google Analytics, and with our advertising partners (including Meta/Facebook, Google Ads, and Shopify Audiences).

Personal Information collected: 

Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Order Information

Purpose of collection: 

To provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and — when in line with the preferences you have shared with us — provide you with information or advertising relating to our products or services.

Source of collection: 

Collected from you.

Disclosure for a business purpose: 

Shared with our processor Shopify, our shipping carriers, and Twilio for SMS communications related to your order.

Personal Information collected: 

Name, billing address, shipping address, payment information (including credit card numbers and standard Shopify checkout options such as Shop Pay, Apple Pay, Google Pay, and PayPal), email address, and phone number.

Customer Support Information

Purpose of collection: 

To provide customer support, respond to inquiries, and resolve issues with your orders.

Source of collection: 

Collected from you when you contact us by email, phone, or SMS.

Disclosure for a business purpose: 

Shared with Shopify and Twilio (for SMS-based customer service).

Personal Information collected: 

Name, email address, phone number, mailing address, order details, and any other information you choose to share with us in the course of seeking support.

Mobile Information

We do not share mobile contact information with third parties or affiliates for marketing or promotional purposes. Information may be shared with service providers to support services such as customer care. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

• We use Twilio for SMS messaging services. You can read more about how Twilio handles personal information here: https://www.twilio.com/legal/privacy.

• We use Google Analytics for website analytics. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.

• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners (including Meta/Facebook and Google Ads). We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

• We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by visiting the following links:

• Meta/Facebook: https://www.facebook.com/settings/?tab=ads

• Google: https://www.google.com/settings/ads/anonymous

• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Using Personal Information

We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the “Your Rights” section below.

Automatic Decision-Making

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making include:

• Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.

• Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

Selling Personal Information

Under the California Consumer Privacy Act of 2018 (“CCPA”), the term “sale” is broadly defined and may include the sharing of certain Personal Information with our advertising partners for cross-context behavioral advertising. To the extent that this constitutes a “sale” under the CCPA, the categories of Personal Information that may be sold or shared include:

• Identifiers, such as IP address and email address (when associated with Shopify Audiences).

• Internet or other electronic network activity information, such as browsing history, search history, and information regarding your interaction with the Site and our advertisements.

• Commercial information, such as records of products purchased.

We do not knowingly sell or share the Personal Information of consumers under the age of 16. We do not offer any financial incentive in exchange for the sale or sharing of Personal Information.

To opt out of the sale or sharing of your Personal Information, please contact us at info@emsmithjewelers.com or (740) 774-1840 with the subject line “Do Not Sell or Share My Personal Information,” and we will process your request promptly.

Your Rights

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the “Right to Know”), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Reporting and Analytics

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage, or filter cookies, refer to your browser’s help file or sites such as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Complaints

As noted above, if you would like to make a complaint, please contact us by email or by mail using the details provided under “Contact” above.

Last updated: April 27, 2026